Launch date: May 9th 7pm EDT / 4pm PDT In October 2012 the Jordan Brand released several colors of the iconic Air Jordan 9. The product celebrated the “Johnny Kilroy” campaign launched by the brand in 1995. During the creation process of this launch a small percentage of the product was built with a black outsole (versus the white outsole that was intended). Due to the colors not being correct the product was automatically classified as a “B-grade” product. “B-grade” is the technical term for a flawed product; in this case the “flaw” is merely an outsole color that does not match the product code. The team associated with the brand love Jordans and none of us felt comfortable destroying a perfectly good product. Instead, we decided to do what Michael himself would have done…identify a challenge and attack it. In this case, consumers are the winners. The Jordan Brand has decided to provide our fans and consumers the opportunity to buy this “instant classic” On May 9th, 2013 the Air Jordan 9 “Black Bottom” will be offered exclusively at Nike.com at a retail price of $130.00. Air Jordan 9 “Black Bottom” (Access via @NikeStore Twitter link only) Price: $130 Sizes: 7-13.5, 14, 15 Limit 1 per customer
0 comments:
Post a Comment